“Younger audiences, their main sources are TikTok and YouTube. And we either participate in that, or we don’t at our own peril,” the Martin boss tells GW’s Paul Riario.
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NAMM 2022: Martin CEO Thomas Ripsam discusses his role at the company and strategies going forward
Published on 10 June 2022 by Guitar4Fans
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Tag gear guitar Guitar Lesson guitar world guitar world magazine
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